This collection features digital ad campaigns created for two distinct clients: August, an AI-powered legal software platform, and Skin & Laser Institute, a med spa focused on skincare and laser treatments. Each campaign has very different value propositions into ads that resonate with their target audiences.

For August, the ads highlight speed, efficiency, and personalized AI to show legal professionals how the platform saves time and simplifies their workflow, using bold typography and a confident, professional tone across LinkedIn-style placements. For Skin & Laser Institute, the ads lean into a softer, more inviting aesthetic that reflects the calming, results driven nature of med spa services, drawing in potential clients through approachable imagery and messaging.